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Importance Of Using Marketing

Marketing is the process of selling or promoting products or service, it does involve advertising and market research. In a customer-driven organization, marketing is a key functional area. For the marketing department to get sufficient funds in some organization they have to work hard to persuade the company leaders by showing them the benefits of marketing.

Marketing helps in learning where the company gets to know about their customers, the marketplace, products, and industry. Prosperity of the company occurs when the knowledge is used to motivate the targeted consumers to buy more products or services. For this to happen you must find customers ideal for you and then analyze their motives and needs.

For your consumers to know you actually exist you have to first give them awareness before you market the product or service. Promoting the products in marketing helps to get the word to the targeted consumer for them to know that you are offering something that might benefit them. The key focus which is interacting with the consumers can be achieved with the help of marketing where tools used in interaction can be emails, telecommunication, mobile marketing and social media, with this platforms it is easier for the consumers to get quick response from the company. Not all investments do return the profits this why it is important to know that you have to spend money to make money but with when using marketing the profits of the business are improved since it does help to maintain loyal consumers and also bring new ones.

It makes it easier for the consumer in making the decision as to why they should purchase your product or service this is because marketing does involve promoting of products or services. Marketing helps the company to appear to know it all in their industry. Interacting of consumers is involved when marketing is used, and this helps to have a long-lasting relationship with the consumers. Some may adopt marketing within their organization where they do not bring in any marketing agency this in turns helps to save money since employing the agency is expensive.

The latest products from the company are known by the consumers with the help of marketing, with marketing it also helps the new products to be quickly adopted by the consumers, the marketers work diligently when coming up with new products and makes sure that they are of benefit to the consumers. When marketing is used in a company it helps to bring out the authority and credibility of the products.

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